GCI iPhone 15 Pro Launch

Alaska’s largest telecom carrier was set to launch Apple’s latest iPhone. There was only one problem. As is standard with many of Apple products, lips were sealed on the latest features until mere days before the shoot. So we had to concept an idea around something that might feature, as they put it, “durability” and we needed to “be disruptive”. Tying into Alaskan’s love for the extreme outdoors, we put the Titanium iPhone15 and our spokesperson through a brutal test. Proving it could capture anyone’s attention.

Role: concept, creative direction, copywriting, sole agency representative on shoot with both GCI and Apple clients, editing through finish.

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Note to Self: If you ever need to relieve yourself on a shoot in Alaska’s Chugach Range, don’t go too far off the trail. Lest you get turned around a bit and need to radio in for a search party to come find you in the thick brush like…I unfortunately did. Lesson learned.