What I do:
Writer. Strategist. Big picture thinker. I specialize in creating and shepherding ideas that span digital, social and traditional experiences to own the hearts, minds and pocketbooks of my client’s customers. With extensive marketing and advertising experience, I help big brands, small start-ups and everything in between to define their niche, develop their voice and gain market share. A strong presenter and inspiring mentor, my infectious enthusiasm brings out the best in a team.
Where I've worked:
Crispin, Porter + Bogusky, Cole & Weber, Cramer - Krasselt, DDB, HMH, Johnson Sheen, Dailey & Associates.
Adidas, American Express, Anheuser-Busch, Boeing, Boise Cascade, Big Sky Resort, Burger King, Danner, Gerber Tools, K2, Marylhurst University, MGM Grand, Microsoft, Miller Brewing, Montana Tourism, Nike, Nintendo, NW Natural, Rio Fly Lines, PGE, Freightliner, Shimano, The Standard Insurance, Subway, Tonkin Auto Group, Toyota, Volkswagen.
What I believe:
--You can't step up to the next level without taking your foot off comfortable ground.
--People share stories, jokes and experiences. Not sales pitches.
--The best idea can be articulated in a single, pointed sentence. Executions merely add color to it.
--Word-of-mouth is the best advertising out there. But the brand needs to start the conversation.
--You can’t know a solution without first determining the problem.
--Digital can be a wonderful way to share in a brand. Or another way to further intrude with it.
--Nobody complains about vanilla. Then again, nobody raves about vanilla either.
--I will someday summit Mt. Hood.