Educate Empower Kids is a non-profit organization whose mission is to help parents talk to their kids about all sorts of topics. One of which is “The Talk.” It can be  scary for parents to talk to their kids about sex so this series of books was aimed at helping them  tackle this subject through easy conversations, starting with  ones like anatomy. This digital campaign helped promote the books using a simple premise: if you don’t teach your kids about sex, they’ll learn it from somewhere else.

*Best of Show Addy Award Winner for the Inland NW in Digital and TV categories