MILLER LITE POSTERS

Miller Lite went to the mat with Bud Light. Great taste was a given for both. But Miller Lite won with lower carbs and calories. We just needed to communicate this in a compelling, attention-getting way. This poster was one of many that were displayed nationally in high-traffic stores. 

21st AMENDMENT PACKAGING

21A was one of the first craft breweries to offer high-end microbrews in a can. The two owners/head brewmasters had quite the history behind  how they came up with their tasty creations. Knowing that beer drinkers tend to have some time on their hands, we decided to use the space on the cans to their fullest potential to tell the unique (slightly embellished) story behind each beer. 

Monk's Blood Belgian Ale

MONK’S BLOOD BELGIAN ALE COPY

Legend has it that in the evenings, the monks would retire to their rooms for the night and settle in with a few passages from the good book. But Brothers Nicholas and O’Sullivan had something else in mind. Having been forced to repeat the same old recipes the elder monks developed years ago, they needed to concoct a little entertainment of their own. And they found it in the basement of the monastery with a fresh twist they’d put on the beer and how it was imbibed. Nicholas (or “Nico” to his close friend) would bring a a few choice cigars. O’Sullivan, the outspoken one, would break the vow of silence by piping in some dance music with a driving beat. Together they’d throw down a couple nice hands of Texas Hold ‘Em and enjoy the handcrafted brew they’d created in secrecy. Everything was good. Or so it seemed. But deep in his heart, Nico knew they were drifting into the “dark side” of beer. Next thing you know, they’d be skipping lent. Then one night they would face the wrath for their actions with a hard nock at the door. On the other side, the Abbot and elders held stones in the air. A threat the brothers were sure would lead to the spilling of Monk’s Blood.

Allies Win the War Collaboration Ale

The brewery knew there was strength in numbers. That's why they partnered with Ninkasi Brewing to create their first-ever Collaboration Ale. Based off the famous Yalta Conference, we re-wrote beer history using a journalistic style. Every one of the 1500+ tasty words were carefully selected to tell the story.