Marylhurst University Brand Launch

How does a university with no sports teams, no greek system or any of the other extracurricular "distractions" of other schools compete? It doesn't. Through this multi-media effort, I helped position Marylhurst as "The University for Grown-ups". It's a place where adults go to get in, get a quality education and get on with their lives. Unlike furry mascots.

Roles: Creative Direction, Copywriting, Account Lead, Producer and Strategist.

PRINT

RADIO

WEB

The success: 2 hours after the campaign went live, it had over 70 likes on Facebook, several shares and great positive feedback from new and old students alike.

Marylhurst Bus Benches

The University expanded to a second location. I helped them make people aware of this through some CA-Award Winning bus benches, located near the new campus, that had actual desk arms attached to them. *Featured in the Communication Arts Ad Annual