I’VE SKIED INTO A TREE AND SURVIVED.
I’ve helped save a man having a heart attack on the trail. I’ve explored virtually every outdoor nook and cranny of the West picking up scars and stories along the way. So when the opportunity came along to work at Columbia Sportswear, a company that’s all about being tested tough, I only had one question:
When can I start?
There I helped guide the creative and worked with Brand, Design, E-commerce, Production, and Advocacy to give it all a cohesive voice. I crafted engaging content and effective marketing strategies. And enjoyed some great adventures throughout it all.
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SPRING / FALL SEASONAL INITIATIVES | Print + In-Store
SOCIAL
VIDEO
LONG-FORM VIDEO
SHORT-FORM VIDEOS
DISNEY + COLUMBIA EXCLUSIVE COLLECTION
Through a partnership with Disney in conduction with the upcoming release of Frozen 2, this video gave fans a behind-the-scenes look into the movie and the development of these limited release jackets. Being a long-time Disney fan this was a dream come true helping the directors, artists and designers tell their story.
ADVOCACY
NATIONAL PARKS WASHINGTON POST AD
First day on the job third hour into it I got a dream assignment from…the CEO. The brief was: Rattle Washington a bit and get them to open the National Parks again. Make it edgy. And oh, it has to be in the paper by this evening. Gulp. Using a turn on Trump’s famous phrase we did that and it got a ton of media attention.
MOVIES IN THE PARK TRAILER
During the summer, Columbia Sportswear is a key sponsor of Portland’s Movies in the Park Series. Rather than talk about ourselves we did something different than most: celebrated the amazing Oregon outdoors and why we all live here.