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Though it used language for the core user we wrote it in a voice that was aspirational to all. https://images.squarespace-cdn.com/content/v1/509d9c0ae4b039333cb1dace/1454632331949-GFJ8IZJ2H8Y9LAS3S2WF/image-asset.jpeg Brand Work We created excitement through videos that profiled professional smokejumpers, trackers and Special Opps Forces as well as hunters. Viewers were then encouraged to take a test to prove their know-how on the given subject. https://images.squarespace-cdn.com/content/v1/509d9c0ae4b039333cb1dace/e8c98533-8d49-440a-b529-823850c7db7d/Sog-7.jpg Brand Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/509d9c0ae4b039333cb1dace/1454632419392-DE47RCM6M5IZN9B6A22Y/image-asset.png Brand Work https://images.squarespace-cdn.com/content/v1/509d9c0ae4b039333cb1dace/1454632501023-BDTPZI8V4V67FQAD3AQB/image-asset.png Brand Work If they got all of the answers correct they were awarded badges that they could tout on Facebook, Instagram and Twitter. 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I’ve helped save a man having a heart attack on the trail. I’ve explored virtually every outdoor nook and cranny of the West picking up scars and stories along the way. So when the opportunity came along to work at Columbia Sportswear, a company that’s all about being tested tough, I only had one question: When can I start? There I helped guide the creative and worked with Brand, Design, E-commerce, Production, and Advocacy to give it all a cohesive voice. I crafted engaging content and effective marketing strategies. And enjoyed some great adventures throughout it all. 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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/509d9c0ae4b039333cb1dace/1685584305525-9KZAAVSQJRG37F7ELMO6/Matteo-01.jpg Brand Work https://images.squarespace-cdn.com/content/v1/509d9c0ae4b039333cb1dace/1685584305602-3W1OXB39GPUBRU6FLBQ0/Matteo-03.jpg Brand Work https://images.squarespace-cdn.com/content/v1/509d9c0ae4b039333cb1dace/1685584618398-TXY57LA86HSJLL5ULAX8/Matteo-04.jpg Brand Work https://images.squarespace-cdn.com/content/v1/509d9c0ae4b039333cb1dace/1685584306297-A4VHJJNR9R027PDJQAJJ/Matteo-09.jpg Brand Work https://images.squarespace-cdn.com/content/v1/509d9c0ae4b039333cb1dace/60955fa6-645f-4fcd-b998-080cd4591693/Tree.jpg Brand Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://guyragnetti.com/contact daily 0.75 2012-05-31 http://guyragnetti.com/about daily 0.75 2022-05-16 https://images.squarespace-cdn.com/content/v1/509d9c0ae4b039333cb1dace/1352745235457-3Q5ZHEEUHPZYDU3BJ0TF/IMG_2925-1.jpg About