Papa Murphy’s Summer-Like-CJ Social

Sales of take-and-bake pizzas usually slump in the summertime. So the team and our client came up with a novel idea: grilling the pizza. And who better to demonstrate how to do this than with someone who is equally inventive—albeit on the court—CJ McCullom of the Portland Trailblazers. These were just a few of the videos that appeared on both Papa Murphy’s and CJ’s Facebook pages and Instagram accounts. Tons of likes and shares. Pizza included.

Role: Writer, Creative Director, Director Director—Half a day of shooting, 30 extras, only 30 minutes with the talent. Ready…go!