Surfrider

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The Oregon Chapter of Surfrider was trying to get a bill passed to ban plastic bags in grocery stores. Instead of shocking people (as is so often the case with PSAs) I appealed to their intellect. It worked. People internalized the effects of their favorite meal ingesting plastic and voted the bill in.  

Always nice to get a "little" love on Pinterest. The ad was the most posted PSA piece in the organization's history.

Carolina Raptor Center

These OBIE award-winning billboards were produced for a center that takes care of eagles, falcons, hawks, vultures and other injured birds of prey. But their ability to strike fear in visitors remained intact.

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Phoenix Art Museum Surrealism Campaign

The museum was looking for a way to attract younger college students for their surrealism exhibit. What better way than to surprise them than in unlikely places. Signs placed on everyday objects in high-traffic areas made viewers see their world as a Surrealist would. The campaign resulted in a 30% increase in visitors for the exhibition.

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