Marylhurst University Brand Launch
How does a university with no sports teams, no greek system or any of the other extracurricular "distractions" of other schools compete? It doesn't. Through this multi-media effort, I helped position Marylhurst as "The University for Grown-ups". It's a place where adults go to get in, get a quality education and get on with their lives. Unlike furry mascots.
Roles: Creative Direction, Copywriting, Account Lead, Producer and Strategist.
Marylhurst Bus Benches
The University expanded to a second location. I helped them make people aware of this through some CA-Award Winning bus benches, located near the new campus, that had actual desk arms attached to them.