NATIONAL PARKS WASHINGTON POST AD
My first day at Columbia was a shotgun start. Two hours after orientation, I got a dream assignment from the CEO. The brief was “Rattle the guy in the White House and others in Washington to get them to open the National Parks they’ve shut down. Make it edgy. And oh, it has to be in the paper by this evening.” Using Trump’s famous slogan against him, we put a twist on the line in our favor and captured a lot of attention. It was a great introduction to a company with a strong foundation and mission.
More to Come Soon Once it Airs